About Us

Hello and welcome!

My name is Sharon V. Premprasad, founder & owner of The Eclectic Desi.

My family and I migrated to the United States in December of 1986 when I was 5. I didn't always feel a strong connection to my Indian heritage. It was ingrained in me from a young age that I needed to assimilate into American culture. Not to mention, the significant lack of South Asian representation in mainstream media during the 80's and 90's, or as my kids like to call it, "the late 1900's."

I was inspired to start The Eclectic Desi when I saw other Desi businesses on Etsy and it sparked something in me. A seed was planted, rooted, and continued to grow as time went on. Then COVID-19 hit globally in 2020 causing everyone to quarantine. During that time, I started learning how to use my Silhouette Cameo cutting machine and software. As I advanced my skill sets, I started making custom items as a side gig. Eventually, I rebranded from 3G Collective Creations to The Eclectic Desi, focusing on a brand that encapsulates both sides of my identity, Western raised with Eastern roots. 

It makes me happy that our younger generations have a way to show pride and love for our culture. It makes me reminisce on how different my childhood and adolescence would have been seeing women who look like me in the media. Experiencing imposter syndrome in every aspect of my life, not fully Indian, not fully American, straddling the line of finding balance in the duality. of my two cultural identities.

My logo captures the essence of my identity, as it infuses the peacock and the lotus flower. These symbols are deeply rooted in South Asian culture, each representing qualities that perfectly embody the spirit of my brand, creating a beautiful synergy. They represent the balance between inner strength and outward expression, reflecting the multifaceted nature of South Asian culture.

 

My educational background is in Psychology. I hold a B.S. and M.A. in Psychology with an Industrial/Organizational Psychology specialization. In my professional career, I have worked in various industries, such as the sports industry, aerospace, tech, and higher education. I have also had some of my work published. 

I am also the mommy of five amazing kids who constantly inspire me to be and do better. Watching my four daughters grow has been the biggest inspiration for me to take control and build something I can be proud of. This business is all about creating a legacy they can inherit and a future where I can be more present for them. I wanted to show them the power of pursuing your dreams and building something from the ground up. This business is a testament to that, and I hope it inspires them to do the same someday. I want them to know that anything is possible with hard work and a little bit of girl power!

The world of design is vast and exciting! In addition to my Desi-inspired creations, I also offer a curated selection of Non-Desi premade items and the ability to create custom designs that draw upon me turning your vision into a reality. The great thing about design is that there are no rules! Whether you have a clear vision or need some design inspiration, I'm here to collaborate with you. Contact me today to discuss your project and explore the exciting possibilities.

Thank you for being on this wild ride of a journey with me!

- Sharon