Mission, Vision & Core Values

MISSION STATEMENT:

To provide Desis living abroad with a curated selection of apparel and accessories that help them stay connected to their roots, show pride in their culture and heritage, and express their unique style.

VISION STATEMENT:

Five years from now, The Eclectic Desi will become a successful e-commerce platform, making it easy for customers to shop for products from anywhere in the world by building a strong community around my business, giving back to the Desi community, and being a force for good in the world.

CORE VALUES:

1. AUTHENTICITY - Be genuine, transparent, and true to ourselves in all our interactions.
2. REPRESENTATION -  Feature melanated/dark-skinned models to showcase the beauty and diversity of the Desi diaspora in all aspects of the business. 
3. EMPOWER - Design merchandise that empowers individuals to express their unique style and feel confident and comfortable in their own skin.
4. SYNERGY - Create a harmonious blend of Desi heritage and American influences in the brand identity and offer a wide variety of products.